The Caltex Advantage

Built on distinguished values, the Caltex brand has the power to help your business grow quickly and financially, launching your investment towards success. Increasing brand strength exponentially since 1879, Chevron has since risen to become one of the world’s most successful energy companies, with an established presence within the top 50 on the Fortune Global 500 list. 

As opportunities grow, make a name for yourself and drive a business with potential for strong cash flow by supplying a growing sector with the support of a trusted brand.

Built on distinguished values, the Caltex brand has the power to help your business grow quickly and financially, launching your investment towards success. Increasing brand strength exponentially since 1879, Chevron has since risen to become one of the world’s most successful energy companies, with an established presence within the top 50 on the Fortune Global 500 list. 

As opportunities grow, make a name for yourself and drive a business with potential for strong cash flow by supplying a growing sector with the support of a trusted brand.

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PROVIDING RETAILERS WITH A COMPETITIVE ADVANTAGE

As an established brand and locally focused retailer, the Caltex brand abides by global standards and world-class safety measures, driving business success. Additionally, with the Caltex Star being an instantly recognized and highly regarded symbol in the Philippines, you can now enjoy financial security and peace of mind when it comes to your investment. 

 

PROVIDING RETAILERS WITH A COMPETITIVE ADVANTAGE

As an established brand and locally focused retailer, the Caltex brand abides by global standards and world-class safety measures, driving business success. Additionally, with the Caltex Star being an instantly recognised and highly regarded symbol in Malaysia, you can now enjoy financial security and peace of mind when it comes to your investment.

Caltex Advantage

Respected Global Reach

Originating in 1879, Chevron — Caltex’s parent company, is presently one of the world’s largest energy companies. From exploring crude oil and natural gas, to developing the energy resources of the future, our global refining capacity totals to over 2 million barrels of oil per day, with 75% of it occurring outside of the United States.

Additionally, with a global network supporting retail outlets in six continents, Chevron has the resources to provide you — our preferred retail investors — with the support and leverage your investment needs to succeed.

Investing In the Future

To future-proof the Caltex brand’s accelerating growth, we continue to innovate, evolve and redefine customer experiences as consumer needs change, staying attuned to the market while seizing every opportunity to remain at the forefront of fuel technology.

Redefining the fuel industry for decades to come, recent headways across the region include:

- providing drivers with a faster way to pay via CaltexGo app

- introducing e-wallet payment

- sharpening targeted marketing with data and analytics

- expanding electric vehicle infrastructure in stations

- exploring fuel-on-demand services

- being awarded industry's first Green Mark Platinum (Super Low Energy) Award, one of the highest sustainable building accolades by BCA

- developing technology-enabled forecourts

Extensive Local Expansion

A household name and trusted brand in Malaysia since 1936, Chevron presently has over 420 Caltex stations retailing a variety of world-class fuel and lubricant products.

Furthermore, with an identity as a strong, respected brand and a locally focused retailer, Caltex has established strong brand awareness, clinching the prestigious Putra Brand Awards in 2011, and for five years running since 2014.

Exceeding Customers’ Expectations

Supersede the competition with your reputation as a reliable provider of high-quality products and services. From exclusive Techron® fuel, to unique localised promotions, we equip you with everything you need to become the community’s top-of-mind service station.

As a valued member of the community, enjoy the trust and confidence of loyal Caltex customers across the country.

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Superior Products

Set your petrol station apart with Techron® — an innovative additive that is unbeatable when it comes to cleaning vital engine parts, and selection of high-quality lubricants.

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Loyalty Programmes

Offer drivers the best rewards when fuelling up at your station with one of Malaysia’s premier loyalty card programmes — B Infinite. 

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LOYALTY PROGRAMMES

Attractive Marketing and Promotions

Grab the attention of drivers across the country with world-class marketing communications and national promotions, and build a large and loyal customer base for your gas station.

Moreover, as we understand the importance of winning over customers at your station, our Business Consultants will help you chart unique promotional plans for your station with Local Site Marketing.

Innovative Payment Solutions

With consumers relying on innovative payment modes increasingly, we continuously harness the latest technologies, simplifying payment processes so your customers can enjoy a fast and hassle-free experience in-station.

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PAYMENT SYSTEMS

Speedy and Attentive Service

Being a part of the service industry, retailers are expected to have a passion and flair for customer service. 

With incentives and training programmes in place, we ensure that you and your team are equipped and motivated to deliver service of utmost standard each time a customer drives into your station.

Uncover Our Station Owners’ Secrets to Success

Let our partners do the talking! Find out what other like-minded investors are saying about us

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Need More Information?

Find out everything you need to know about beginning your journey as a Caltex retailer.

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