Loyalty Programs

Enjoy steady footfall to your station by offering drivers the best rewards when fuelling up at your station with one of Malaysia’s premier loyalty card programmes — B Infinite. 

By allowing drivers to turn their everyday spending into fuel savings, their stop at your station becomes more rewarding, increasing customer satisfaction and driving repeat visits. Furthermore, with strategic nationwide promotions available, leverage on the Caltex brand and expand your consumer base effortlessly.

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Our partnership with B Infinite allows drivers to earn BPoints each time they fuel up at your station. These points can then be used to redeem more fuel in-station, or any other purchases at over 80 participating merchants nationwide.


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