1970Japan contributes approximately one-third of our system-wide sales, with continued growth in India, the Philippines, South Africa, Taiwan and South Korea
However, Arab oil embargoes and the nationalisation of company-owned assets during the 1970s deprive us of our traditional crude sources in Bahrain and Saudi Arabia.
Caltex launches it’s iconic CX-3 fuel brand in South Africa, which was the first fuel proven to clean your engine and keep it clean. The ground breaking CX-3 marketing campaigns earned the brand a loyal following for generations to come.
Through a global advertising campaign, we demonstrate how we live up to our promise “to employ, train, and advance citizens of each and every country where the Caltex Star shines.”
As the founder signatory of the anti-apartheid Sullivan Principles for corporations in South Africa, we provide support for education, career promotion, subsidised home mortgages and other aid programmes for native South Africans.
The Yosa Refinery in South Korea grows from 76,000 to 350,000 barrels a day, and becomes the largest plant in our system.