Caltex fuels North West neighborhood with an artistic flair

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Caltex fuels North West neighborhood with an artistic flair

January 07, 2017

SINGAPORE, January 7, 2017 — It’s rare that a petrol station causes excitement in a community, but a Caltex service station is doing just that in its new North West neighborhood. Conveniently located at the cross roads of Chong Pang and Nee Soon Central communities, the 24-hour site is making an impression with a fresh 789-square meter layout complete with six fuel dispensers, new convenience store, and an eye-catching community mural. Two additional services - a Bosch workshop and tyre bay - are expected by the first quarter of this year.

Speaking at the grand opening, Shahid Ahmed, Chevron’s General Manager of Products for Singapore said that the new Caltex service station was about redefining neighborhood convenience with a strong focus on community needs. “Caltex Chong Pang marks our very first investment in Nee Soon Central and we are pulling out all the stops to offer diversity of choice, added value for money as well as quality products and services.”

Caltex Chong Pang will pilot a new type of convenience store. Featuring warm wood paneling and electronic displays, products are carefully selected to cater to its diverse neighborhood. This includes an organic food range, health supplements, a sandwich vending machine, a wider toy selection including Tomica and Hasbro products, and a dedicated best value corner. Station manager Christopher Ho leads 18 staff, including a fellow Chong Pang resident, towards delivering on the brand’s signature customer service promise.  

As the new kid on the block, Caltex worked closely with the Nee Soon GRC, Chong Pang and Nee Soon Central constituencies for a deeper insight into their immediate community needs. In the process, a mixed media mural was realized and commissioned in appreciation of the neighborhood’s rich history. MP for Nee Soon GRC, Associate Professor Muhammad Faishal Ibrahim unveiled the collaborative artwork and said, “The mural is a tribute to our vibrant community’s past, present and projected future. The tiles paving the centerpiece bear signatures from neighbors, which is a symbolic nod to how integral community support will be to Caltex’s long term presence. As with any new resident arrival, I look forward to learning of Caltex’s progress, and appreciate the active interest towards supporting our neighborhood’s needs.” 

The service station will continue to respond to community feedback regarding areas of improvement, including the search to honor a deserving community cause. The latter is a local initiative titled “Fuel My Community”, which pledges to channel proceeds of up to $5,000 from selected items purchased at its Star Mart towards a charitable cause driven by public nominations and votes. Voting ends September 30 2017, and can be accessed via https://sfback.com/CVX/1075.

Chevron Singapore Pte Ltd markets the 81-years young Caltex retail brand. Caltex recently launched its best petrol yet, with the introduction of an improved additive package – Techron® with Clean & Glide technology. The new formulation is available across all petrol grades, supporting a more reliable motoring experience through enhanced engine protection, improved fuel economy and maximized power with continued use over time. For more information, visit www.caltex.com.sg.

 

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NOTE TO EDITORS

About Chevron

Chevron Corporation is one of the world's leading integrated energy companies. Through its subsidiaries that conduct business worldwide, the company is involved in virtually every facet of the energy industry. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and lubricants; manufactures and sells petrochemicals and additives; generates power and produces geothermal energy; and develops and deploys technologies that enhance business value in every aspect of the company's operations. Chevron is based in San Ramon, Calif. More information about Chevron is available at www.chevron.com

About Caltex in Singapore

Chevron Singapore Pte. Ltd. markets the 81-years young Caltex™ brand, which is Chevron’s customer-facing brand in Asia Pacific and parts of the Middle East and Africa. The Caltex retail network in Singapore consists of 26 Caltex service stations with Star Mart convenience stores. Products such as Caltex with Techron® petrol, Caltex Diesel with Techron® D and Havoline® motor oil are also available at all Caltex service stations. In partnership with NTUC Link, the Plus! loyalty programme enables motorists to earn 3 LinkPoints for every litre of fuel purchased at Caltex. For more information, visit www.caltex.com.sg

 

Contacts

Chevron Singapore Policy, Government & Public Affairs

Malina Shamsudin

6318 1225

malina@chevron.com

 

Zeno Group

Nitya Pillai/ Roxanne Chan

6486 1471

Nitya.Pillai@zenogroup.com / Roxanne.Chan@zenogroup.com


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