Caltex Social Investment drives change throughout Asia with first-of-its-kind online and on-air show

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Caltex Social Investment drives change throughout Asia with first-of-its-kind online and on-air show

November 02, 2012

Henry Golding and Irene Ang Drive Change with Caltex in partnership with the youth from Caltex PAssion for Kids

 

Singapore, November 2, 2012 – Caltex’s latest social investment initiative, Driving Change with Caltex, embarks on a regional effort spanning five Caltex markets from October 5 to November 4, 2012. This initiative sees Caltex partnering with FOX International Channels (FIC) to create a first-of-its-kind reality community project, highlighting social efforts in Malaysia, Hong Kong, Thailand, Philippines and Singapore.

Hosted by TV presenter Henry Golding, 25, who was recently on ‘Without Boundaries: Islands and Beaches’ and ‘The Rail World’, Driving Change with Caltex will have Henry pair up with a local celebrity from each market as they attempt to gather volunteers and carry out a socially initiated mission.

In Singapore, Henry will be Driving Change with Caltex from November 2 to 4, 2012 and will be assisted by Singapore’s favourite mum, Irene Ang, 43, best known for her role as Rosie Phua in the longest-running local sitcom, Phua Chu Kang. They will team up with youths from the ‘Caltex PAssion for Kids’ programme, an ongoing Caltex initiative with People’s Association, aimed at providing education and life-skills for children from low-income families.

“Chevron believes that helping those that reside in the communities we work and live in is one of the most important things that we can do as members of the community. Everyone can make a difference, no matter their age and their social circumstances. Learning to give back is one of the most important and valuable experiences the youth can learn from. We hope they become inspired through Driving Change with Caltex as they join Henry and Irene to complete their tasks” said Jeremy Oh, General Manager for Products – Singapore, Malaysia and Cambodia, Chevron Singapore Pte Ltd.

The Singapore mission will challenge Henry and Irene to take the youth on a journey to support and give back to underprivileged elderly. They will be tasked to prepare and package 5,000 hampers, consisting of a selection of staple foods, which will be donated to the elderly.

The two celebrities and their teams will then attempt to sell as many food hampers as they can, travelling around popular areas and landmarks in Singapore.

The Singapore mission will conclude on November 4, 2012 with a special lunch party prepared for 100 elderly beneficiaries. As a conclusion to their enrichment and the mission, the youth will take part in a specially choreographed performance directed by Irene.

For more details on the Singapore mission, visit the Driving Change with Caltex microsite at www.drivingchangewithcaltex.com. Motorists can participate by purchasing a $10 food hamper, available at 29 Caltex stations nationwide, from November 2 to 30, 2012. Caltex partnered with Goh Joo Hin Pte Ltd for the food hampers.

“Our Caltex Star stands for quality, value and service, and similarly we believe in giving back to the communities we do business in through meaningful social investment initiatives focused on economic development, health or education. The projects chosen were specially selected for their relevance to local market needs. Through Driving Change with Caltex, we hope to rally the support of drivers and the local community to help those in need enjoy their lives’ journeys,” said Dorothy Cheong, Regional Integrated Marketing Manager, Chevron International Pte Ltd.

The Singapore episode will be broadcast online after the mission, at the project’s microsite. The three-minute episode will also be broadcast on two of FIC’s leading general entertainment and factal channels, National Geographic Channel (NGC) and Star World. These clips will eventually culminate in a 22-minute segment scheduled for broadcast on StarWorld in January 2013.

• Project Microsite: Wednesday 7th November, 2012 – 1:30pm
• NGC: Thursday, 15th November, 2012 – 9:55pm 
• Star World: Saturday, 17th November, 2012 – 10:15pm

For more information on Caltex, visit http://www.caltex.com/sg. Join Caltex as it gives back to its community with its Driving Change with Caltex project!

About Chevron
Chevron is one of the world's leading integrated energy companies, with subsidiaries that conduct business worldwide. The company's success is driven by the ingenuity and commitment of its employees and their application of the most innovative technologies in the world. Chevron is involved in virtually every facet of the energy industry. The company explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and other energy products; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels. Chevron is based in San Ramon, Calif. More information about Chevron is available at www.chevron.com.

About Caltex Singapore
In Singapore, Chevron Singapore Pte Ltd markets the Caltex brand, which is Chevron’s customer-facing brand in Asia Pacific and parts of the Middle East and Africa.  The Caltex retail network in Singapore consists of 30 Caltex service stations, 26 StarMarts and three mini marts.  Products such as Caltex with Techron petrol, Caltex Diesel with Techron D and Havoline® motor oil are also available at all Caltex service stations. Through Caltex Energy for Learning, our signature social investment programme focused on education, Caltex supports learning-based projects, which create opportunities for individuals to acquire new knowledge, gain new skills or be exposed to different ways of thinking.

About Driving Change with Caltex
Driving Change with Caltex is a bespoke branded content program which centers around Caltex’s social investment activities in Asia. It is a first-of-its-kind TV feature program that aims to highlight Caltex’s efforts in the communities where they have a presence in. Driving Change with Caltex will be tailored into a full 22-minute program featuring Caltex’s missions in Malaysia, Hong Kong, Thailand, Philippines and Singapore on Star World. Each mission will be featured on special three-minute webisode format, shown on Caltex’s Driving Change microsite at www.drivingchangewithcaltex.com.

About ‘Caltex PAssion for Kids’ Programme
Chevron Singapore has joined forces with the People Association (PA), through its exclusive membership card, PAssion Card to launch ‘Caltex PAssion for Kids’, a new enrichment programme targeted at children from low-income families. This new initiative has been designed to inspire learning and give underprivileged children, from primary to secondary school, the opportunity to gain knowledge, develop new skills and be exposed to new ways of learning. Through the partnership with PA, Caltex hopes to support Singapore’s continued focus on education.

About FOX International Channels
FOX International Channels (FIC) is News Corporation’s international multi-media business. We develop, produce and distribute 350 wholly and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 37 languages. These networks and their related mobile, non-linear and high-definition extensions reach over 1.1 billion households worldwide. We also operate a global online advertising unit. FOX (“dot-fox”) specialized in online video and display, and four TV production houses.

In Asia, FIC operates or distributes 33 channel brands, including the FOX, STAR and National Geographic brands, with over 100 feeds across 14 markets, As the leading pay-TV network in the region, FIC reaches more than 550 million cumulative subscribers across Asia Pacific and the Middle East with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia, New Zealand and the UAE.  For more information, please visit www.foxinternationalchannels.com.

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