Chevron Launches New Caltex™ Diesel with Techron® D

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Chevron Launches New Caltex™ Diesel with Techron® D

July 29, 2009

SINGAPORE, 29 July 2009 – Chevron Singapore Pte. Ltd., which markets Caltex™, one of Asia Pacific's leading energy brands, today announced the introduction of Caltex Diesel with Techron® D, a new improved diesel, which contains the exclusive Techron D additive. 

Caltex Diesel with Techron D is proven to control deposits, help maintain fuel injector cleanliness and support optimum engine performance.  The launch of Caltex Diesel with Techron D is part of Chevron’s fuels marketing strategy to offer differentiated, quality fuel products to motorists. It is also in response to expected growth in diesel demand in Asia Pacific. According to a May 2009 Energy Advisory by FACTS Global Energy, diesel demand will grow the most out of all transport fuels and will continue to make up nearly one third of all fuels volume in the region over the next six years.  

The new Caltex Diesel with Techron D will be available at all Caltex service stations nationwide on 29 July 2009 and will replace Caltex’s current offering, Power Diesel. Caltex Diesel with Techron D will retail at the same price as our current Power Diesel, even though it is an improved formulation with additional product benefits. The pricing structure reflects Caltex’s response to the current economic climate – to provide more value for our customers’ motoring dollar with more benefits and more savings.  

“Businesses are operating in a challenging economic environment now and many diesel drivers are hardworking motorists who rely on their vehicles for a living. We believe that the new Caltex Diesel with Techron D with its proven cleaning power will result in cleaner engines and cleaner engines perform better,” said Jeremy Oh, General Manager, Retail and Commercial & Industrial for Singapore/Malaysia/Cambodia, Chevron Global Marketing.  

In a diesel engine, keeping the fuel injectors clean is critical as diesel fuel injectors are prone to deposits. Deposits can upset the injector spray pattern and hinder the fuel-air mixing process and this can result in decreased fuel economy and increased emissions.  In the very latest engines, each hole in a fuel injector may be as small as the width of two human hairs. The potential for negative impact from injector deposits increases as diesel engines become more sophisticated. 

The product benefits of Caltex Diesel with Techron D are supported by extensive testing and research. In engine and laboratory tests, diesel with Techron D was proven to: 

  • Produce cleaner fuel injectors with 68% more flow 
  • Maintain cleaner fuel injectors and deliver 6% more power  
  • Protect metal surfaces against corrosion  
  • Produce 95% less foam resulting in a cleaner and faster fill   

During the course of its development, Chevron tested the performance of the Techron D additive in both old and new diesel engines, as well as in a range of diesel specifications including biodiesel blends, and it has proven to work well with all.  

This ensures that the new Caltex Diesel with Techron D is suitable for all diesel vehicles and meets Singapore’s diesel quality standards as well as Chevron’s strict quality standards for all Caltex fuels.  

“Our research has shown that Caltex Diesel with Techron D is proven to maintain cleaner fuel injectors to help maintain optimal fuel economy and power and can protect against corrosion, helping engines to perform reliably. Diesel with Techron D also produces significantly less foam resulting in a cleaner and faster fill. These are qualities that we are sure motorists will value.  The introduction of Caltex Diesel with Techron D reaffirms our commitment to delivering clean, safe and reliable quality products,” said Oh. 

About Chevron Corporation

Chevron Corporation is one of the world’s leading integrated energy companies, with subsidiaries that conduct business worldwide. The company’s success is driven by the ingenuity and commitment of approximately 62,000 employees who operate across the energy spectrum. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and other energy products; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels and other renewables. Chevron is based in San Ramon, Calif. More information about Chevron is available at http://www.chevron.com/.

Editor’s Note:

In Singapore, Chevron Singapore Pte Ltd markets the Caltex brand, which is Chevron’s customer-facing brand in Asia Pacific and parts of the Middle East and Africa.  The Caltex retail network in Singapore consists of 34 Caltex service stations, 27 Star Marts® and five mini marts. Products such as Caltex with Techron® petrol and Havoline® motor oil are also available at all Caltex service stations.


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