KUALA LUMPUR, March 11, 2011 – Caltex™, the retail brand of Chevron Malaysia Limited (“Chevron”), today won the Bronze at the prestigious Putra Brand Awards 2011.
Caltex™ received the award in recognition of its brand strength in the category of Automotive -Fuels. The award was presented by Datuk Johnny Mun, 2011 Putra Brand Awards Chairman at a gala ceremony held here.
Jeremy Oh, Country Chairman, Chevron Malaysia Limited, said, “We are honored that Caltex™ has been recognized by consumers from across the nation as being among the top brands in our industry. This is a welcomed recognition for us as we prepare to celebrate the Brand’s 75thAnniversary in Asia Pacific this year.
This award is testimony to the hard work and continuous effort that our dedicated retail partners and everyone at Chevron puts into providing our customers with the quality products and services that help them get the best out of their vehicles and driving experience. I would also like to thank our loyal customers for supporting us throughout the years – ultimately, it is they who have made this possible.”
Chevron Malaysia Limited operates under its retail brand, Caltex™, which has been offering Malaysians with high quality products and services for more than 70 years through more than 400 Caltex™ service stations.
Under the royal patronage of Selangor’s HRH Sultan Sharafuddin Idris Shah, the Putra Brand Awards 2011 is a brand recognition and evaluation exercise organized annually by the Association of Accredited Advertising Agencies (4A), in association with Malaysia’s Most Valuable Brands (MMVB). It is endorsed by the Malaysian External Trade Development Corporation (MATRADE) and is supported by the Branding Association of Malaysia (BAM), the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA).
About 6,000 consumers were polled utilizing a robust consumer research methodology developed by Pulse Group, to select Malaysia’s favourite brands in 20 categories, with each category being awarded Gold, Silver, Bronze and Special Merit Awards for the most preferred brands.