KUALA LUMPUR, 2 June 2010 – In conjunction with Mother’s Day, Chevron Malaysia Limited (“Chevron”), which operates in Malaysia under the retail brand Caltex™, has contributed a total of 68 brand new women’s professional attire, 125 lightly-worn work-appropriate wear and other articles of clothing to a non-profit organization that helps less fortunate Malaysians rebuild an independent and sustainable future.
The MyKasih Foundation aims to enable poor and needy families regardless of race, religion and descent with a chance to break out of the cycle of poverty. The professional-attire drive was helmed by Chevron’s Policy, Government and Public Affairs department and its employee-led Winning Together Team, which involved fellow employees rallying together to donate gently-worn suits and business-wear that are appropriate for interviews. In addition, Chevron also donated 30 new suits as well as attaché cases suitable for presenting resumes.
A first time effort of its kind by Chevron, the initiative hopes to lessen the difficulty of entering or re-entering the workforce for women. According to Policy, Government and Public Affairs Manager Mokhtar Ali Ismail, Chevron believes the small step of providing work attire can change lives. “Being able to present a professional image for a job interview is a real confidence builder, especially as many of the MyKasih beneficiaries and their children are entering the work force for the first time.
“This, coupled with MyKasih’s dedicated support network comprising integrated programs such as food aid distribution, counseling, financial literacy and skills training modules, is bound to contribute towards increasing the percentage of MyKasih women who retain jobs after one year, and who have definite career and personal goals they would like to achieve,” said Mokhtar.
To facilitate their recipients “tailored transitions into the work force”, MyKasih will provide each recipient with an outfit when she is seeking or has attained a job interview. A second set may be given when she gets the job. Recipients will also get advice on how to mix and match to make more outfits for work.
“In these tight times, it’s nice to see corporations such as Chevron reach out in a unique way. We are grateful to the women of Chevron who also willingly gave not only from their wardrobes, but more importantly, from their hearts,” said Jeff Perera, Chief Executive Officer of MyKasih Foundation.
MyKasih Foundation has pioneered the distribution of welfare aid by targeting contributions directly at intended recipients in an accurate, convenient and secure way through the MyKad. Using the MyKad as a payment instrument to pay for selected essential food items at designated retail outlets such as participating Caltex convenience stores, recipients no longer rely on hand outs and are empowered to make their own purchasing decisions.