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The ‘What Drives You’ campaign that Caltex uses in its communication materials is recognition that each customer has a different need, or drive, and that Caltex is there to help to keep them moving towards their own destinations or goals today and tomorrow.
Caltex wants all its customers to know that, when they come across the warmth of a friendly Caltex star, it is a symbol that means high-quality products and services with a friendly face – a place where they are treated as individuals and not numbers.
Caltex understands its role as a small but essential one – to get people back on their road as fast as possible, refuelled, refreshed and ready for life's exhilarating drive forward.
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