As one of Pakistan’s most reliable brands of engine oil, Havoline has provided motorists across Pakistan with quality engine lubrication and enhanced engine performance for years. Continuing with this tradition, Caltex is proud to introduce the latest from its repertoire of engine lubricants: new Havoline^® with Deposit Shield™.

New Havoline^® with Deposit Shield™ engine oil is an advanced detergent formula specially designed to protect precious engine components against harmful deposit build up. The exclusive Deposit Shield™ technology works immediately upon contact with engine surfaces, forming a protective coating on vital engine parts, keeping them cool and lubricated against wear & tear and friction-causing deposits. In addition to lowering maintenance costs, the result is better performance, longer engine life and improved fuel economy.

In order to increase awareness about the many benefits of Havoline® with Deposit Shield™, Caltex first had to undergo the monumental task of educating motorists about the many hazards of engine deposits by sponsoring a massive advertising campaign. On November 24th, the nationwide campaign kicked off with furious speed, painting the town red (literally) with Havoline^® branded petrol pumps, billboards, backlit vans, television ads, newspapers, MetroCabs and popular FM channels. The ground-breaking campaign was seen by millions of motorists and passers-by and proved to be Havoline’s largest launch ever in Pakistan. Caltex even involved retailers and distributors on a ground level to actively spread information about Havoline’s new range to consumers across the nation.

But Caltex’s mission to protect the precious metal components of Pakistan’s engines didn’t end there. In an unprecedented move to capture the exponentially growing four stroke, two wheeler market, Caltex’s new Deposit Shield range also included an engine oil exclusively designed for motorcycles. So now, motorcyclists across Pakistan can also benefit from the protective qualities of Havoline^® with Deposit Shield™.

The Havoline^® with Deposit Shield™ campaign is scheduled to continue running throughout this year into February 2009. Havoline^® with Deposit Shield™ engine oils are now widely available at Caltex Retail Outlets & Lubricant Shops.